Anyone who really knows what it takes to run a salon will tell you that it’s hard work.
There’s so much more to it than keeping your clients happy. You need to manage and grow your team, find the right products and services (at the right price), stay on top of your accounts and, of course, market your salon to keep new clients coming in.
No one told you they’d be quite so much to do when you first decided to open your salon. You didn’t have any formal ‘running a business’ training, you thought your passion for hair and beauty would be enough.
And now you could do with a helping hand to help to build your business (or simply to make sure it survives) because you’ve realised that just delivering quality hair and beauty services isn’t quite enough. You need someone who’s been there and done it – and who can help you work out where to put your focus.
You need Radiant Hair and Beauty Consultancy to brighten up your salon.
With almost 30 years’ of salon experience – starting as a hairdressing apprentice and working through the ranks – Managing Director Penny Etheridge knows all there is to know about the hair and beauty industry.
Her salon business expertise spans managing a busy salon for a leading hairdressing group, growing a business from a single salon to a thriving salon group and transforming a struggling business into an award-winning salon.
Since launching Radiant Hair and Beauty Consultancy in 2014, Penny has helped salon owners dramatically increase their revenue, develop their team and create the strategies that work for their salons and their lives.
She is a qualified NLP coach, so she listens to you and your needs to deliver the specific advice that is right for your salon rather than the generic solutions many hair and beauty coaches churn out.
You may have seen Penny presenting on stage at any of the many hair and beauty events and exhibitions. She’s an experienced presenter who has captivated hair and beauty audiences on the stage at HJ Live, Professional Beauty and numerous NHF events. Penny is also dedicated to giving back to the industry and she has been the Chairperson of the Hair Council Action Committee since 2017.
Penny believes in applying a creative approach to salon business. Her methods are designed to achieve the ultimate results in a way that excites, inspires, motivates and most importantly develops happier, more effective and more profitable salons. Most importantly THEY WORK!