Two key questions to ask yourself every day you walk into your salon:
- Where do I want my company to be one year from now?
- What do I want to achieve?
You will find that people who are consistently looking at building their business will challenge themselves on these two issues.
Here are some easy ways to ask yourself those questions and get the answers you are looking for
- Do a yearly business plan
So many people I know in business use a business plan to gain funds then never give it a second thought! Your Business Plan is a Plan! And for that reason, needs to be reviewed regularly.
- Keep looking at the vision
Do a yearly vision plan. How does it compare with your previous plans? What areas need to be changed, developed or scrapped completely? Involve all the team in the development and establishment of a company vision for the future.
Don’t be scared to commit to paper the vision you and the team share. Anything can and should be changed if it no longer fits within the growth of the company. The team need to be heard, understood and respected to ensure 100% commitment towards achieving the vision.
- Specific goal setting
Goals need to be refined and specific so people understand EXACTLY what their goal is and the route to take to attain that goal. I will give you an example mutually acceptable to all to be attainable e.g. ‘Improve retail. What happens is the team know the destination but not the exact route to be taken to get there. The result? Team members get lost half way through, give up finding where they are trying to go therefor don’t achieve the goal they were originally trying to achieve.
Everyone should know their targets, their skill levels and when and how to discuss current and future performance. The team should also be consistently empowered to take ownership of their own destiny and be aware of how positive outcomes will benefit themselves and the company.
Communicating and mutually understanding specific goals with in an agreed time frame will ensure attainment of goals and targets will be more easily achieved. Results of a “meta-analysis” recently published by Forbes shows that the establishment of ‘specific goals’ resulted in significantly higher performance than the setting of general goals with no time frame attached.
- Plan B
Even with your best efforts, you won’t reach every goal. Knowing this, allows for some variation in your plans. There should always be an alternative that addresses unexpected challenges or opportunities that are beyond your control. And above all don’t beat yourself up on every small mistake you make!
Being in business is all a learning curve and everybody makes a slip up from time to time. Be kind to yourself and learn to reward yourself when you do something well!