Salon Business Advice

Salon Business Advice2018-04-13T17:11:00+00:00

Don’t wait for the door to close

I know the feeling. The knock at the office door. The “have you got a moment?“ question. The feeling of sickness, betrayal when one of your best employees tell you they are leaving. Because in a smaller business losing even one person is a big deal. It’s a fact when [...]

July 1st, 2018|

5 key points to a perfect apology in your salon

Acknowledgement of fault is a powerful act; it tells the customer “You are right, I see your perspective, and I understand it.” It recognizes a shared reality with the customer and is the opposite of the defensiveness approach we can fall into. It also helps that an effective apology costs [...]

June 1st, 2018|

Understanding the 5 types of clients and how to treat them

Think about your favourite client and why you love them. Chances are it’s because they are loyal, reliable, open to change, spend a lot of money and recommend you to their friends. Wouldn’t life be great if all our clients were loyal? Fact is, this type of client probably only [...]

May 1st, 2018|

What to do when a client leaves your salon

Did you know that consumer surveys point to perceived employee indifference (not incompetence of product or service issues) as the number one reason why customers take their business elsewhere? Recent stats reveal that 91% of dissatisfied customers will leave a business FOREVER without making a formal complaint! But while consumers [...]

April 29th, 2018|

Three steps to the perfect consultation

I am passionate about consistently delivering fantastic client consultations - all too often hairdressers are blamed for poor hairdressing skills when the reality is the consultation was just not skilled enough. I believe for a client consultation to truly work the hairdresser has to lead the consultation and manage, in [...]

April 13th, 2018|

Is your salon missing out on this key marketing tactic?

Holding regular consumer events is key to raising your salon's local profile. Done well they can achieve so much, so why do I get, dare I say it, a bit of a lacklustre response from Salon Owners when I mention hosting a salon event ? Do you think it may [...]

April 1st, 2018|

Your 5 star salon marketing checklist

If you want to get clients through your salon doors, you need to nail your marketing. Here are five tips to make sure you campaigns get people talking for all the right reasons. SWOT – Do one! Every time before any marketing campaign or promotion. Involve the team, get ideas [...]

March 15th, 2018|

What to do when your top performing team member leaves

You’ll never forget that sucker punch moment when your best stylist or therapist tells you that she’s leaving – and worse still, she’s going to set up her own salon down the road. You mentored her, you nurtured her, you paid her a decent salary and helped her to build [...]

March 1st, 2018|

Why every salon owner needs a coach

Are there times you feel like drowning rather than swimming upstream in your Business? When I owned my salons, there were times I felt like I was drowning. Drowning in my own frustrations of being unable to make significant improvement on my results when I needed to. The fact is [...]

February 13th, 2018|

Why you really should enter industry awards

All Salon owners recognise that growing your hair and beauty business means constantly improving your service, innovating and striving for the highest level of skill and professionalism. Part of this is about being totally focused on the excellence of the day to day salon experience, but part of it is [...]

February 1st, 2018|

Wow your clients with an inspirational consultation service

Who knows where we are going with our consultation practice? Let’s start with an inspirational consultation service. As a salon business coach, I hear many versions of hair consultations.  Frustratingly, even with the excellent training available to hairdressers in consultation delivery I still hear those that start with a “What [...]

January 13th, 2018|

Planning for your salon’s success

Two key questions to ask yourself every day you walk into your salon: Where do I want my company to be one year from now? What do I want to achieve? You will find that people who are consistently looking at building their business will challenge themselves on these two [...]

December 30th, 2017|

Continuity planning for hair salon owners

When you open a hair salon you will need a continuity plan in place, which has to be reviewed every three months without exception. These are the key elements your company review should include: Check  and revaluate you company vision Evaluate Cash Flow and projected forecast Realign goal setting Conduct a [...]

July 3rd, 2015|

Things to consider when opening a hair salon

So you want to open your own hair salon Why? I believe spending time answering that question is crucial. The truth of the matter could be that it is not your own salon that you want, but rather a growing need to develop your own skills or a desire to [...]

July 2nd, 2015|

Using client events to create ‘fans’ for your salon

Done well, client events can achieve so much, so why do I often get a bit of a lacklustre response from salon owners when I mention hosting a salon event? Let’s start with the basics and understand why you are hosting a promotional evening in the first place. Two key questions [...]

June 18th, 2015|

Simple steps to make your salon stand out from the crowd

I think we have all realised by now that there is only a short shelf life to gimmicks. While times have been tough, we must not forget that at the end of the day we are actually skilled tradespeople. Along with many others, I am passionate about delivering consistently high [...]

June 18th, 2015|

SWOT analysis for hair salons

The National Hairdressers' Federation invited Penny to share her wisdom on SWOT analysis their behalf at Hair Pro Live at ExCel in London. The audience of hairdressers and salon owners were gripped as they discovered how SWOT could benefit every aspect of their business. Here's Penny in action:

June 4th, 2015|

Making a salon business coach work for you

There are really two main objections to a bespoke business coaching programme to overcome; finding the time and justifying the cost. Well, crucial to the success of business coaching is the commitment of time, whether you have chosen one-to-one coaching sessions for yourself and or key members of team or [...]

June 1st, 2015|

Why a coaching programme would benefit your salon

So how many of you out there have come to the conclusion that your business has clearly survived the recession? Then how many of you have then asked yourself: “so, now what?” Because we all know, or at least should know, that to stand still for too long in business [...]

May 18th, 2015|

How to fund your new salon business

One of the hardest parts of starting your own salon business is raising the finance. Whilst the range of options and requirements can seem overwhelming at first, it’s important to do your research and get all your facts straight before you move ahead. Take a trip to the Bank You [...]

April 10th, 2015|

Why your salon should be using SWOT analysis

Ever had a great idea and then never seen it through to fruition? Ever felt you needed to change something about your business but just didn’t know quite what? For any situation requiring clarity and decision-making let me recommend that you do a SWOT analysis. A SWOT analysis is a business [...]

March 20th, 2015|

Give your salon a boost with the Business Growth Accelerator

Few salon owners would doubt the value of employing a business coach, but many are concerned about the cost. The good news is that the government has recognised that within the UK there are many companies who have the will and commitment to develop, but need a supported package to [...]

February 20th, 2015|

Why salons should avoid January discounts

Traditionally, salons faced their ‘dead’ time in January and would use this as an opportunity to discount their services, hoping to attract new clients and tempt existing customers to use their services in this period of low trade. I think it would be fair to say that often this form [...]

January 1st, 2015|

Mastering the art of a ‘new year new you’ hair consultation

There is not one secret to retaining clients but a key factor, and one which I reinforce to this day, is the absolute necessity of delivering a great consultation to every client every time. It is, I believe, still an underrated part of our business. Time after time through countless surveys [...]

January 1st, 2015|